Semantix AI
Strategy
Product
Working at Semantix gave me the opportunity to do what I do best – quickly learn technical concepts at a high level and apply design and communication principles to create beautiful, intuitive products. Within a month, I had the foundations of our Semantix AI product in place.
The pace of work was often startup-like, and I was constantly given broad directives to add and cut new features. For instance, when we employed AutoML, I had to quickly read through Google Vertex’s and Amazon Sagemaker’s technical documentation to reach the level of understanding I needed to build our own version from scratch, with respect to our existing infrastructure.
After designing a suite of products on the cutting-edge of the AI landscape – spanning MLOps, GenAI, and AI infrastructure – I have a broad understanding of this budding industry’s state-of-the-art tools and protocols.
Brand
Copy
I consider copywriting to be equally important to visual design, a key link in the chain from technical base to user interaction. To write good copy, you need to deeply understand the value of your product.
Learning concepts from scratch is never easy – but to make matters more difficult, all of our engineers were non-native English speakers. I gleaned what I could from my discussions with them and did plenty of self-guided research.
Often my designs were just starting points for discussion. For instance, in step 5 of the AutoML process (in the following photo), it was clear that we needed the user to select an evaluation metric, but it was unclear which would be appropriate to include. As always, the designs were part of the give-and-take with engineers and other stakeholders that results in a final product.
Process and Learnings
Because I wasn’t given much instruction from the design leads in Brazil – not even so much as a style guide – I learned to make use of few resources and work directly with my team to deliver results.
I’ve worked almost exclusively with early-stage startups, and this was my first time working at a bigger company. While I still had plenty of autonomy, I was used to being pretty prescriptive with my decisions. I had to learn to communicate clearly to people with different backgrounds and to take a diplomatic, inquisitive stance at all times.
Thanks to Mike, Lucas, Victor, and the many engineers that made this possible.
